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The #1 Way to Improve Customer Loyalty and Satisfaction

I have stated many times that the role of marketing is to help our companies gain and keep customers. This is a unifying principle for both marketing and sales teams and should act as the starting...

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Why Do You Tweet? Social Media And Your Personal Brand

I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. And so I am often asked why I tweet, why I blog and why I...

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B2B Marketing Predictions For 2011

Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate. So here is my list of B2B Marketing...

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